Professional Experience
Social Media Community Manager
LinkedIn
2026 - Present (Contract)
- Draft copy and support content ideation for owned social content (Instagram, LinkedIn, TikTok, YouTube).
- Work with the internal and client teams on brainstorms and agile social moments.
- Maintain and organize accurate documentation across content calendars, engagement trackers, etc., ensuring all updates and changes are reflected in master documents and tools.
- Proactively flag emerging trends and opportunities for the brand and proactively escalate issues in a timely manner.
- Work with cross-functional teams to provide learnings and recommendations based on data.
Content Manager
Shudder
2024 - Present (Freelance)
- Created and launched Shudder’s Favorite Frights on Shudder campaign on Letterboxd that features actors, directors, writers and journalists in the (horror) film industry.
- Create films lists and monthly calendars on Shudder’s Letterboxd account to showcase Shudder’s streaming schedule.
- Manage content (articles, blog posts) and create film lists for Shudder's Letterboxd account.
Content Manager / Writer
LG
2023 - Present (Contract)
- Write both blog content and film reviews for LG OLED's Letterboxd account.
- Implement best SEO practices to enhance the discoverability of blog and film review content.
Senior Social Media Community Manager
ExxonMobil
2026 (Contract)
- Handled day-to-day community management for ExxonMobil’s social media while assessing comments on company owned platforms and brand mentions across social channels.
- Monitored and analyzed online conversations and sentiment with Khoros, and escalated or responded to comments according to operating procedures
- Worked closely with the social media content and creative team, using insights and trending topics to inform content strategies.
- Created reporting dashboards to measure organic content performance and inform content strategy.
- Developed community manager playbooks and amplification & escalation frameworks for ExxonMobil.
Social Media Community Manager
Amazon (Amazon Pharmacy, Amazon One Medical)
2025 - 2026 (Contract)
- Developed weekly and monthly reports for Facebook, Instagram, Threads (via Meta Business Suite), TikTok, Reddit and X (formerly known as Twitter) advertising campaigns for Amazon Health categories, and then presented weekly to executive teams.
- Identified and project managed influencers within the beauty and health space for Amazon One Medical social media campaigns on Instagram and TikTok.
- Worked across teams to write, plan, and schedule content across social media touch points.
- Helped develop and execute program roadmaps for marketing campaigns to attract new customers for Amazon Pharmacy and Amazon One Medical.
- Established partnerships with subject matter experts and social media stakeholders across the organization to create and cultivate content for distribution through social media channels.
- Worked with creative, legal, PR and healthcare providers to ensure accuracy across social media images and videos.
- Utilized AI tools, such as InVideo, Chat GPT and Sora, to create image and video assets for organic social media.
Social Media Community Manager (Corporate)
Intel
2024 - 2025
- Supported Intel in building and maintaining the brand presence on all social media platforms (Instagram, LinkedIn, YouTube, and X) through organic content posting and community management engagement with the Sprinklr platform.
- Created both monthly and quarterly social media reporting decks and provided insights and implications about content performance, consumer audience / behaviors on social, competitor insight, and best in class industry examples which further help drive brand digital strategy and increase engagement.
- Created and managed community management response documents in line with new campaign or product launches.
- Optimized Sprinklr for weekly and monthly reporting, including for events (Olympics 2024) and Intel product launches.
Community and Content Manager
Letterboxd
2020 - 2024
- Developed long-term relationships with a portfolio of content partners, such as FANGORIA, Shudder, Netflix, LG OLED, British Film Institute, and American Film Institute, while connecting regularly with key business executives and partners.
- Worked closely with the business development and marketing teams to identify, create, and execute marketing opportunities for new or existing partners.
- Contributed to both Letterboxd's How I Letterboxd series and Journal publication.
- Created and managed Letterboxd's horror community, Horrorville, which has 140,000+ members, where I curated over 1,000 lists and stories with actors, authors, directors, musicians and publications in the horror industry.
Social Marketing Operations Manager
Amazon Web Services
2022 - 2023 (Contract)
- Supported the AWS GSMT team in setting and communicating overall goals and key performance metrics for the business unit.
- Worked with the global social media team to define, create and maintain detailed documentation (SOPs) and workflow processes for all social publishing.
- Owned Sprinklr-related functional/operational social media support tickets, requests, configurations, escalations, etc. for AWS social media managers.
- Maintained both the administration of AWS' Sprinklr environment (300+ active users) and 75+ AWS brand social media accounts across existing and emerging social platforms.
Social Media Campaign Publishing Manager
Amazon Web Services
2022 - 2022 (Contract)
- Worked with the global social media team to maintain detailed documentation (SOPs) and workflow processes for all social publishing.
- Supported the AWS team in setting and communicating overall goals and key performance metrics for the business unit.
Social Media Community Manager
Dread Central
2023 (Contract)
- Created copy and image/video assets for Dread Central's social media channels (Facebook, Instagram, Twitter, YouTube).
Content Manager / Writer
Netflix
2023 (Contract)
- Managed content (articles, podcasts) and created film lists for Netflix's Letterboxd account.
Social Media Community Manager
Epic Signal
2019 (Freelance)
- Managed the content calendar and community, and established relationships through social response in a timely and professional manner for Tasty Bite, Arnold Palmer Spiked, Coors Banquet, and Henry's Hard Sparkling Water.
- Presented strategies, analysis and key learnings regularly to senior leadership and various stakeholders.
Marketing Project Coordinator
Undock
2021 (Contract)
- Worked with both Undock's CMO and Marketing Manager to develop project plans and manage the workflow for all creative work from brief-intake to final execution.
- Drafted emails, newsletter, social media, and blog content for the company's content strategy and reinforce key brand messages.
Social Media Marketing and Community Manager
Sling TV
2016 - 2018
- Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more.
- Monitored community/customer engagement, as well as other community-related metrics with Sprinklr, and provided reports, insights, and feedback to stakeholders regularly.
- Worked closely with platforms (Facebook, Instagram, Reddit, Twitter) and agencies/vendors to identify opportunities.
- Generated weekly, monthly, and quarterly metrics reports to show high-level overview of social media’s performance.
- Worked cross-functionally and with social agencies to develop highly engaging, on-time and effective social campaigns to acquire, engage and delight Sling TV subscribers.
- Launched and managed Sling TV’s social channels across Instagram, Tumblr, Reddit, YouTube, and LinkedIn.
Content Development Manager
gen.video
2015 (Contract)
- Scouted for talented influencers on Facebook, YouTube, etc. to participate in gen.video’s network and campaigns.
- Managed the communication with specific groups of video creators around brand programs, including recruitment messaging, email invitations, and customer service.
Social Media Marketing Manager
Animoto
2015 (Contract)
- Developed and implemented Animoto’s B2B and B2C social media strategy, identifying and evaluating areas of opportunity to ensure strategy engages key stakeholders.
- Managed both social media and blog content calendars and ensured that creative deliverables are met in a timely manner.
- Partnered with appropriate teams for/on marketing campaigns, influencer relationships, and other acquisition efforts.
Social Media Community Manager
Mintent
2014 (Freelance)
- Maintained and developed the online community strategies for social media campaigns on Facebook, Twitter, and LinkedIn.
- Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas.
- Educated potential and current customers on Mintent's capabilities and best practices to simplify adoption.
Director of Social Media Partnerships
GivingTuesday
2013 (Contract)
- Developed creative, efficient methods to drive awareness and engagement to the Giving Tuesday website by identifying key Internet and technology companies to align with.
- Managed Giving Tuesday’s social media channels with the UN Foundation to promote the initiative’s message and global partners.
Social Media Community Manager
500 Startups
2013 (Freelance)
- Created and led community & marketing initiatives to maintain strong, strategic relationships with conference speakers, attendees, sponsors/partners, and startups.
CEO and Founder
AlleyWatch
2011 - 2014
n September 2011, I created/founded AlleyWatch as both a newsletter (15,000+ subscribers) and online publication dedicated to the New York tech scene. In 2012, I raised a seed round and hired an executive team to grow the company.
Senior Community Manager
WeWork
2012
- Managed all building operations and communicate with market support to ensure highest level of member satisfaction
- Developed community initiatives designed to create connections between members, including member introductions, overseeing events, electronic and print communications, and building tours.
- Managed a team of community managers to reach sales goals and execute on their objectives as an individual and a team.
- Anticipated member and guest needs before they arise using relevant information collected about members to enhance and personalize their experience.
Director of Business Development
The Next Web
2011 - 2012
- Identified and managed traffic-driving, revenue-generating, and brand-building opportunities.
- Enhanced content partnerships with established media brands (USA Today, Washington Post, Yahoo!, Zite).
- Assisted advertising agency (Federated Media) with creation of campaigns by creating headlines and focus of content.
Book Author
Penguin Random House
2012
The Complete Idiot's Guide to Twitter Marketing was published in May 2012.
Social Media Marketing Consultantr
Sunshine Sachs
2011 (Freelance)
- Assisted in the development and execution of PR strategies including all areas of integrated communications (media relations, social media, creative, brand integration, talent integration).
Audience Marketing Manager (Community and Social)
Mashable
2007 - 2011
- Managed monthly reports for partner content performance, focusing on audience analytics, engagement and referral traffic.
- Planned and executed national events (US Summer Tours, SXSW, Social Good Summit etc.).
- Created and launched social strategies for the Mashable brand across Facebook, Twitter, Meetup, and other social channels.
- Established relationships with companies and vendors to grow Mashable’s brand through content and mobile partnerships.
- Launched the first-ever worldwide Social Media Day, which included more than 10,000 participants in over 100 countries.
- Created and managed Mashable's social media support channels (MashableHQ) across Facebook, Instagram, Tumblr, and Twitter.
Education
Long Island University
Brookville, New York
Master of Science in Education
Long Island University
Brookville, New York
Bachelor of Science in Education
Platforms
Airtable, Asana, Bluesky, Canva, Discord, Facebook, Google Suite, Hootsuite, Instagram, Khoros, Later, LinkedIn, Meltwater, Meta Business Suite, Microsoft Office, Reddit, Riverside, Slack, Sprinklr, Sprout Social, Talkwater, Threads, Twitter / X.